December 15, 2016
Toyota Europe tweeted out a rendering of a three-door “performance oriented version” of the Yaris and the internet went crazy. For those of us who love a great hatchback, this is amazing news. But the question remains: Will the U.S. get a similar version that is sure to be produced in Europe, AKA Hatchback Continent?
Consider this report from Autoblog:
The Yaris, and its predecessor the Toyota Echo, have been serviceable but ultimately forgettable subcompacts. Even in Europe, hatchback ground zero, the Yaris fails to compete with compact competitors from Peugeot, Renault, and Citroen. Toyota has been making a marketing effort to change the car’s image by transforming it into a World Rally Championship racer, but the staid perception still remains. Perhaps the involvement of Toyota Gazoo Racing, the same organization that builds and races Toyota’s entry at Le Mans, can breathe some life into the Yaris.
It seems clear that the automaker has something special in the works. A spokesperson from Toyota here in America said that if the car is real, it will most likely be made by Toyota Motor Germany. This would make sense as that’s the home of Toyota Gazoo Racing. If it makes it to the United States, expect it to fight head to head with the Ford Fiesta ST. Cross your fingers, because a Toyota Yaris hot hatch would go a long way towards making Toyota great again.