What to Expect from Toyota at SEMA 2017

Toyota’s “Power of New” theme is expected to impress SEMA attendees in Las Vegas.

The annual automotive specialty products trade event, known as SEMA, is underway in Las Vegas. The four-day experience draws in automotive product junkies and gear heads who show off their innovative gadgets and tricks. 

Toyota’s “Power of New” theme heavily relies on the “newness” of the all-new 2018 Camry and the brand-new C-HR crossover. Singling out those vehicles was an easy decision for Toyota’s vice president of Media and Engagement Marketing for Toyota Motor North America, Steve Curtis, who said, “Our ‘Power of New’ theme at SEMA is perfect as we highlight two new vehicles in our model lineup…the all-new 2018 Camry, has been completely redesigned and reimagined. The C-HR is entirely new to our lineup, bringing in a new young buyer to Toyota.” 

Toyota also built an array of after-market custom vehicles for SEMA. NASCAR favorites’ Martin Truex Jr., Kyle Busch, Denny Hamlin, and Daniel Suarez designed their own 2018 Camry’s with personal decals and custom finishes to enhance vehicle performance and style. In addition, NASCAR analyst, Rutledge Wood, upgraded his own 2018 Camry with “state-of-the-art 3D printed body panels, an outrageous “Blurple” paint job, and a totally re-finished interior.”

While the NASCAR team was finishing up their designs, Toyota’s engineers souped up the C-HR, this iteration dubbed the C-HR R-Tuned, with a “full Toyota engine and manual transmission swap, a custom turbo system pushing 600 horsepower, aerodynamics that produce 300 lbs. of downforce, 1.2g of braking force and 1.7g of lateral acceleration.” 

Scroll through the gallery below to see Toyota’s custom vehicles. To learn more about SEMA and Toyota’s display, click here


This entry was posted in Random Beauty by Christina Colosimo. Bookmark the permalink.

About Christina Colosimo

Christina Colosimo is the social media manager at Oak Lawn Toyota and she handles customer service issues--both complaints and compliments. All views expressed in Christina's writing reflects ONLY her opinion. Christina's views do not necessarily represent the views of Oak Lawn Toyota and its employees. Questions or concerns? Please e-mail me at Christina.OakLawnToyota@gmail.com

Leave a Reply

Your email address will not be published. Required fields are marked *