The fall issue of The Fader featured a tiny surprise flip book animation courtesy of the Toyota C-HR.
If you were flipping through the recent issue The Fader, you may have missed the C-HR circling the bottom right of the magazine’s glossy pages. Toyota’s creative team wanted to do something inventive & fun for the C-HR and saw the possibility for a flip book at Fader as the best way to recognize that atmosphere. The animation culminates in a full page ad featuring the Toyota C-HR.
Fader publisher Andy Cohen said, “It’s the kind of thing you just want people to discover,” said Cohn. “Like, hey, there’s a car driving around the page number on this page, and it’s on the next page, and it looks like it’s moving. Most people catch on pretty quickly.”
For details, click here.