Toyota’s Flip Book in The Fader

The fall issue of The Fader featured a tiny surprise flip book animation courtesy of the Toyota C-HR.

Toyota C-Hr GIF - Find & Share on GIPHY

If you were flipping through the recent issue The Fader, you may have missed the C-HR circling the bottom right of the magazine’s glossy pages. Toyota’s creative team wanted to do something inventive & fun for the C-HR and saw the possibility for a flip book at Fader as the best way to recognize that atmosphere. The animation culminates in a full page ad featuring the Toyota C-HR.

Fader publisher Andy Cohen said, “It’s the kind of thing you just want people to discover,” said Cohn. “Like, hey, there’s a car driving around the page number on this page, and it’s on the next page, and it looks like it’s moving. Most people catch on pretty quickly.”

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