Toyota’s Flip Book in The Fader

The fall issue of The Fader featured a tiny surprise flip book animation courtesy of the Toyota C-HR.

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If you were flipping through the recent issue The Fader, you may have missed the C-HR circling the bottom right of the magazine’s glossy pages. Toyota’s creative team wanted to do something inventive & fun for the C-HR and saw the possibility for a flip book at Fader as the best way to recognize that atmosphere. The animation culminates in a full page ad featuring the Toyota C-HR.

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