Amazon’s Alexa Joins the Toyota Team

Toyota announces a new partnership with Amazon’s Alexa service.

January 12, 2018

Toyota announces a new partnership with Amazon, introducing Amazon’s Alexa in Toyota vehicles later this year.

As consumers outfit their homes with “smart” devices at an increasing rate, tech companies ask “where else?” can they implement such technology. The answer? The car.

In a statement made from CES this week, Toyota announced a partnership with Alexa, Amazon’s intelligent cloud-based voice service. Toyota’s with Entune 3.0 App will be the first to host Alexa later this year, followed by additional models in 2019. Toyota’s move is a clear sign that they’re shedding their bland image and gearing up for an innovative and exciting future. 

What is Amazon’s Alexa service?

Per Amazon: Using Alexa is as simple as asking a question. Just ask to play music, read the news, control your smart home, tell and joke and much more! Alexa is designed to make your life easier by letting you voice-control your world. Alexa lives in the cloud so it’s always getting smarter, and updates are delivered automatically. The more you talk to Alexa, the more it adapts to your speech patterns, vocabulary, and personal preferences. 

What Does Alexa’s Addition to Toyota’s Mean for Me?

If you have an Amazon smart device at home that uses Alexa, you’ll be able to utilize those functions you love most from the comfort of your Toyota. Simply say, “Alexa, order me more toilet paper” or “Alexa, read me the news” and Alexa will seamlessly carry out those functions while you sit in rush hour traffic. If you don’t have a device that uses Alexa and you don’t plan on getting one–no worries–this news doesn’t affect you. You probably won’t even notice the button on the vehicle’s startup menu.

Once Toyota releases additional information about Alexa, including specific release dates, I’ll be here to fill you in!