The NEW Supra Has Arrived

Toyota Unveils the GR Supra Racing Concept at the Geneva Motor Show

The “will they?” “won’t they” cloud of uncertainty surrounding the production of a new Supra has officially lifted today.

On March 6, 2018, at the Geneva Motor Show, Toyota unveiled the GR Supra Racing Concept. Despite a 16 year gap since the production of a new Supra, the speedster has attracted a new generation of followers thanks to the popular video game Gran Turismo® and the movie franchise The Fast and the Furious.

Created by TOYOTA GAZOO Racing (the international umbrella organization for Toyota’s global sporting program), the GR Supra Racing Concept is a compact, two-door car, with front-engine/rear-wheel drive configuration. The large “90” race number on its doors is a historical reference to Supra’s codename and a big visual clue to the fact that this concept heralds Supra’s return in a fifth generation. (Photos on the next page!)

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Toyota Unveils the e-Palette

Toyota unveils the e-Palette concept car at the 2018 Consumer Electronics Show in Las Vegas, NV.

January 9, 2018

Toyota unveils the e-Palette to an excited crowd at this year’s International Consumer Electronics Show.

The future of ridesharing is uncertain as the once untouchable king of the game, Uber, continues its public mea culpa tour. As Uber addresses its many woes, automakers look to fill the void. Enter Toyota’s e-Palette concept vehicle.

Toyota took to the main stage at 2018’s Consumer Electronics Show, CES, and unveiled a modern concept that “harnesses the benefits of artificial intelligence and predictive analytics, connected network, and electric vehicle technologies to get people where they want to go safely, conveniently and in an environmentally friendly way,” said Toyota’s senior vice president and chief information officer Zack Hicks. While the e-Palette remains in the “concept car” stage of planning, this is a clear indication of the future Toyota wishes to build for the consumer.

Two Days in a Row Supra

Toyota FT-1 Concept (Supra rumored to be based off the FT-1 Concept design)

Toyota FT-1 Concept (Supra rumored to be based off the FT-1 Concept design)

Yesterday we got spy photos of what appeared to be the prototype of the Toyota Supra.  [Link to that story here]  It hasn’t taken very long for every other automotive publication to jump on the story, providing new details about the Supra’s release date, design, etc.

The most comprehensive story comes from our friends at Car and Driver.  For those details, continue reading…

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Introducing: Setsuna

Toyota Setsuna

Toyota Setsuna

It looks like a Chitty Chitty Bang Bang, but it’s not.  This is the Setsuna: Toyota’s roadster concept car made from Japanese cedar and Japanese bark.  According to Forbes:

The Ise Grand Shrine, dedicated to the sun goddess Amaterasu, is the holiest shrine of the Shinto religion. Every 20 years, people tear it down. Then, they build it new, all from wood, without a single nail. They have been doing this for around 1,300 years. Instead of preserving a single structure, the original design, and most of all the skill to build, are protected from the eroding effects of time. “Its secret isn’t heroic engineering or structural overkill, but rather cultural continuity,” writes the Long Now Foundation.  Now, Toyota is applying the same idea to a car.

In a month at the Design Week in Milan, Italy,Toyota will show the Setsuna concept, a roadster (not a convertible) whose main chassis and body parts are made from wood. The body consists of replaceable wooden panels, and the overall shape is reminiscent of an Italian Riva speedboat. Setsuna means “moment” in Japanese, a reference to the ephemeral nature of our lives and cars.

Toyota used Japanese cedar for the exterior panels, and Japanese birch for the frame. The floor is made from elm wood (Japanese zelkova, to be precise). The prickly castor oil tree supplies the material for instrument panel and front seats, Japanese cypress provides for the steering wheel. To join the exterior panels with the frame, the same traditional Japanese joinery technique is used that keeps the sun goddess’ shrine together for 20 years. In traditional “okuriari,” no nails or screws are used. Concave and convex shapes hold the pieces together.

Machined aluminum parts and leather covers create a contrast against the wooden materials. In the cockpit, a functional 100-year meter tempts the effects of time.

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Future Friday: S-FR

The Concept Car (concept vehicle: show vehicle and a prototype is a car made to showcase new styling and/or new technology) is one of the most intriguing aspects of the automotive industry.  It’s a peek into what automotive engineers believe the future will look like.  And I think that’s pretty darn cool.  Here is Toyota’s latest offering: the Toyota S-FR.  One downside?  For now the S-FR is a concept vehicle meant for our friends in Japan.  But according to Jalopnik, if the S-FR goes into production and comes to the US, there are stirrings that this little firecracker will be a massive steal–price point starting around $15,000-$18,000!!  Let me know what you think of the S-FR.  Keep scrolling for more pictures!


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