The LA Times Reviews the Toyota C-HR

Charles Fleming of the LA Times reviews  C-HR.

Charles Fleming of the LA Times reviews the 2018 Toyota C-HR.

Charles Fleming of the LA Times calls the 2018 Toyota C-HR “A lot of car for the money…a smart choice.”

The 2018 Toyota C-HR isn’t just any crossover in the Toyota family–it is one that drums up excitement by both consumers and automotive enthusiasts. In his review of the 2018 Toyota C-HR, Charles Fleming of the LA Times introduces Toyota’s crossover vehicle as a “welcome addition” to fan favorites like the Corolla, Camry, and RAV4–high praise from the esteemed automotive journalist who recently had the opportunity to test the $3 Million Bugatti Chiron.

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Toyota’s Flip Book in The Fader

The fall issue of The Fader featured a tiny surprise flip book animation courtesy of the Toyota C-HR.

Toyota C-Hr GIF - Find & Share on GIPHY

If you were flipping through the recent issue The Fader, you may have missed the C-HR circling the bottom right of the magazine’s glossy pages. Toyota’s creative team wanted to do something inventive & fun for the C-HR and saw the possibility for a flip book at Fader as the best way to recognize that atmosphere. The animation culminates in a full page ad featuring the Toyota C-HR.

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An Unexpected Next Step

I’m excited for the C-HR to arrive.  I think I’ve made that fairly clearly…here, here, and here. Below are the highlights of what to expect when the C-HR arrives at Oak Lawn Toyota this Spring.

The C-HR will be available in two grades at launch, XLE and XLE Premium, each equipped with a long list of standard premium features that includes 18-inch alloy wheels, dual-zone climate control, supportive bucket seating, 7-inch audio display, and Toyota Safety Sense P™ (TSS-P).

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