Toyota’s Flip Book in The Fader

The fall issue of The Fader featured a tiny surprise flip book animation courtesy of the Toyota C-HR.

If you were flipping through the recent issue The Fader, you may have missed the C-HR circling the bottom right of the magazine’s glossy pages. Toyota’s creative team wanted to do something inventive & fun for the C-HR and saw the possibility for a flip book at Fader as the best way to recognize that atmosphere. The animation culminates in a full page ad featuring the Toyota C-HR.

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What to Expect from Toyota at SEMA 2017

Toyota’s “Power of New” theme is expected to impress SEMA attendees in Las Vegas.

The annual automotive specialty products trade event, known as SEMA, is underway in Las Vegas. The four-day experience draws in automotive product junkies and gear heads who show off their innovative gadgets and tricks. 

Toyota’s “Power of New” theme heavily relies on the “newness” of the all-new 2018 Camry and the brand-new C-HR crossover. Singling out those vehicles was an easy decision for Toyota’s vice president of Media and Engagement Marketing for Toyota Motor North America, Steve Curtis, who said, “Our ‘Power of New’ theme at SEMA is perfect as we highlight two new vehicles in our model lineup…the all-new 2018 Camry, has been completely redesigned and reimagined. The C-HR is entirely new to our lineup, bringing in a new young buyer to Toyota.” 

Toyota also built an array of after-market custom vehicles for SEMA. NASCAR favorites’ Martin Truex Jr., Kyle Busch, Denny Hamlin, and Daniel Suarez designed their own 2018 Camry’s with personal decals and custom finishes to enhance vehicle performance and style. In addition, NASCAR analyst, Rutledge Wood, upgraded his own 2018 Camry with “state-of-the-art 3D printed body panels, an outrageous “Blurple” paint job, and a totally re-finished interior.”

While the NASCAR team was finishing up their designs, Toyota’s engineers souped up the C-HR, this iteration dubbed the C-HR R-Tuned, with a “full Toyota engine and manual transmission swap, a custom turbo system pushing 600 horsepower, aerodynamics that produce 300 lbs. of downforce, 1.2g of braking force and 1.7g of lateral acceleration.” 

Scroll through the gallery below to see Toyota’s custom vehicles. To learn more about SEMA and Toyota’s display, click here


Best Ice Cream In Oak Lawn

What is the best ice cream in Oak Lawn, Il?! Who serves the yummiest, tastiest frozen treats?!

These are questions you might ask yourself now that the summer has officially kicked off today with the Summer Solstice. Celebrate the longest day of the year with a visit to the area’s BEST ice cream parlors. Did we miss one? Comment below and let us know your favorite.

  1. Cupid Candies: known for their delicious homemade chocolates, I opt for a decadent banana split with extra nuts-it combines the sweet and savory with creamy homemade ice cream. And while you’re there, pick up a box of Cupid Turks for a take-home treat. [4707 W. 95th Street Oak Lawn, IL 60453]
  2. Premo’s Drive-In: as a kid, my dad took us to Premo’s after school for a special soft-serve treat (and maybe even something fried). When it’s time to whet my nostalgia appetite, I order a small chocolate/vanilla swirl cone and a side of french fries from Premo’s. [5540 95th St, Oak Lawn, IL 60453]
  3. JB’s Gourmet Ice Cream & Ices: this is a tiny spot that’s easy to miss if you’re not familiar with it and trust me, once you try it, you’ll be there all the time. From the juicy Italian Ice to the ultimate Super Sundaes, every batch of ice cream & Italian Ice is homemade and delectable. [6946 W 111th St Ste 4 Worth, IL 60482]
  4. Rainbow Cones: Is it really necessary for me to tell you why you MUST eat a Rainbow Cone?! Ok fine. You’re either a “biter” or a “licker” when it comes to the infamous treat. Me? I go for it–I’m impatient and hurriedly taste each flavor the moment I’m handed the cone. The more refined eater might take their time to savor each morsel in a layer; to treasure the creamy chocolate, fresh strawberry, savory walnuts & sweet cherries [of Palmer House layer], distinctive pistachio, and juicy orange sherbet. Go ahead, find out if you’re a biter or licker. [9233 S Western Ave Chicago, IL 60643 Beverly]
  5. La Michoacana Azteca: you have not lived until you’ve taken a giant bite out of a Mango Paletas de Agua. It’s luscious, refreshing, and the perfect way to end a long summer day. If you’re up for something with rich notes of cocoa, order the delicious Chocolate Paletas de Crema. [5437 W. 79th Street, Chicago, IL 60459]

What Is the Toyota 86?

Originally branded as the Scion FR-S, the Toyota 86 is the same vehicle (with updates–see below–in 2017!) but proudly wearing the Toyota name. 

The Toyota 86 is Toyota’s only two-door, rear-drive sports car. 

Handling and Braking
86’s advanced chassis has been engineered to optimize the center of gravity, plus front and rear weight balance, for optimal performance.
Exterior Design
Long hood. Short rear deck. The standard in sports car design. With its blend of form and function, 86 flaunts its pedigree from every angle.
Sporty Interior
86 shows off its sophisticated side with all-new Granlux trim accents on the door panels, upper-seat bolsters and dash.
860 Special Edition
An elite sports car. Crafted for the select few. Each special edition will come with a 4.2-inch multi-information display that features a G-force meter and stop watch, and displays vital information such as horsepower and torque curves, engine coolant and oil temperatures and MPG. Additional premium features include Smart key with push-button start and touch-activated door unlock, as well as dual-zone automatic climate control.
Each special edition will come with a 4.2-inch multi-information display that features a G-force meter and stop watch, and displays vital information such as horsepower and torque curves, engine coolant and oil temperatures and MPG.

860 Special Edition

Celica Best Of

I’ve gone down an internet rabbit hole this morning in search for the perfect old school Toyota Celica. First, a brief history of the 1st Generation Toyota Celica:

The first Celica for North America, 1971 ST was powered by 1.9-liter 8R engine. The 1972–1974 models have 2.0-liter 18R-C engines. For 1975–77, the engine for the North American Celica is the 2.2-liter 20R. The Celica GT and LT models were introduced in the US for the 1974 model year. The top-line GT included a 5-speed manual transmission, rocker panel GT stripes, and styled steel wheels with chrome trim rings. The LT was marketed as an economy model.

Keep scrolling to see an ad (from Time Magazine) for the ’71 (1’st Generation) Toyota Celica ST, an episode of Jay Leno’s Garage featuring the ’71 Celica, and my favorite blue Celica GT.

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An Unexpected Next Step

I’m excited for the C-HR to arrive.  I think I’ve made that fairly clearly…here, here, and here. Below are the highlights of what to expect when the C-HR arrives at Oak Lawn Toyota this Spring.

The C-HR will be available in two grades at launch, XLE and XLE Premium, each equipped with a long list of standard premium features that includes 18-inch alloy wheels, dual-zone climate control, supportive bucket seating, 7-inch audio display, and Toyota Safety Sense P™ (TSS-P).

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