Does This Prove the Camry is the Safest Vehicle on the Road?

Sparked by a viral Facebook post, here’s what we learned about the engineering marvel that is the 2018 Toyota Camry.

May 17, 2018

Over my thirty-one years on this Earth, my dad has proselytized to anyone within earshot about the Toyota Camry. My dad loves Toyotas (thank goodness that’s his brand of choice to sell) and what’s not to love? They’re reliable, sturdy, efficient, and long-lasting vehicles. But my dad’s particular fondness for the Camry is one I’ve met with slight skepticism. Of course, a person could love the Camry with ardent fervor but it’s not an overly exciting vehicle–it lives up to the tenets of the Toyota brand: reliable, sturdy, efficient, and long-lasting. Lack of cool factor aside (not counting the 2018 Camry because there’s definitely a cool factor in play), my dad hasn’t stopped telling friends and family members about the wonders of the Camry. Variations of “it’s the safest car on the road” and “just get the Camry, it will run forever,” have been uttered countless times in my presence. 

A few days ago, a friend of mine pointed me to a Facebook post from Toyota of Surprise, a dealer Northwest of Phoenix, AZ. The photos in the post are jarring at first glance, but curiosity prevails and upon further inspection, what’s gleaned from the photos can only be attributed to remarkable engineering. The aforementioned post includes three photos of the same 2018 Camry. The Camry is situated front and center on the dealer’s showroom floor but its paint has been chipped and the satisfaction of the new car smell long dissappaited. This Camry has been in an accident; the front end is crumpled like an accordion and the trunk is demolished into nothing, however, the cabin and four wheels of the vehicle sit atop the chassise as though nothing could disturb the integrity of the car. And that’s the EXACT intent of the Camry’s design and engineering. So how did this happen? Read about it after the post below.

Kyle Cheromcha of The Drive points out that the Camry did EXACTLY what it was designed to do under dire circumstances: 

 “…a whole lot of modern engineering went into preventing the Camry from becoming an accord-ion (zing). First, the 2018 Camry rides on a version of the new TNGA modular platform, which has been praised by auto journalists for its rigidity and strength. Then there’s the fact that the Camry’s crumple zones functioned exactly as designed, absorbing the kinetic energy of the crash to keep the passenger cabin wholly intact; the Facebook post sharing the story notes that all four doors still open and close like normal.”

For thirty-one years, my dad has been telling anyone who would listen that the Camry is the best vehicle on the road. Best? Well, that’s a matter of preference. But safest vehicle on the road? I think we have exhibit A documented here.

Toyota Corolla Hatchback: Reviews are In

Positive reviews of the 2019 Toyota Corolla Hatchback are flooding the Internet and we’ve rounded up the most informative ones so you don’t have to search on your own.

May 3, 2018

Car snobs and automotive journalists have responded with overwhelmingly positive reviews regarding the new 2019 Toyota Corolla Hatchback. Here are few of our favorite ones: 

  1. Digital Trends calls the Corolla Hatchback “a winner for its segment.”
  2. The Drive says, “This is the all-new 2019 Toyota Corolla Hatchback, and it’s probably what the economy car should have been all along in this country.”
  3. Consumer Reports concluded, “The Corolla Hatchback combines practicality and playful handling, wrapped in sculptured styling… [that] focuses more on good fuel economy.”
  4. Road/Show by CNET stated, “It’s a ground-up redesign with a whole new chassis, new and more efficient powertrains and more safety tech than you’d expect from an entry-level compact car. As far as we’re concerned, it’s one of the best modern Corollas yet.”
  5. Cars.com emphatically says, “It has transformed a car that used to inspire yawns into a fun, funky compact hatchback that offers serious standard safety features.”

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2019 Toyota Avalon: Everything You Need to Know

The fifth generation of the All-New 2019 Toyota Avalon goes on sale next month with plenty of new features like Apple CarPlay and available Toyota-First Adaptive Variable Suspension (AVS).

April 23, 2018

The fifth generation of Toyota’s premium sedan is garnering much excitement for fans of the Avalon as Toyota introduces a variety of ‘firsts’ for the 2019 edition. Features like standard Entune 3.0 with Wi-Fi Connect, Toyota Remote Connect with Smartwatch and Amazon Alexa Connectivity, and Apple CarPlay Compatibility. Plus, available Dynamic Auxiliary Turn Signals, available authentic Yamaha wood and aluminum cabin accents, and Engine Sound Enhancement. In addition, drivers will appreciate the standard passive and active safety benefits through Toyota Safety Sense P (TSS-P), as well as athletic handling thanks to its available Adaptive Variable Suspension (AVS), also a Toyota first, that, quite positively, has Avalon out-performing its peers.

The Avalon is built on the Toyota New Global Architecture (TNGA) sedan platform with multi-link rear suspension and powered by a fuel-efficient 3.5-liter V6 or Toyota Hybrid System (THS II) powertrain. The 2019 Toyota Avalon embodies consumers’ overarching desire for high-caliber, design-centric, technologically-savvy modes of attainable, premium transportation.

The Avalon will be available in four grades: the athletic XSE (all-new) and Touring, as well as the more opulent XLE and Limited. Hybrid grades include XLE, Limited, and XSE. The four-cylinder Dynamic Force Engine is married to an all-new Toyota Hybrid System II powertrain that’s been engineered to inspire both spirited driving and fuel consciousness. The hybrid system’s net power output is an impressive 215 horsepower – up 15 horsepower versus the outgoing version. New for 2019, the highly compact battery pack now resides under the rear passenger seat (instead of the trunk), as a result of improved TNGA packaging and for the betterment of a lower center of gravity.

For over two decades, Avalon’s sole manufacturing home has been Toyota Motor Manufacturing, Kentucky (TMMK) in Georgetown, KY. All Avalons sold in America and around the globe are assembled in Georgetown by about 8,000 proud American team members.
 
With Avalon as a cornerstone of its U.S. operations, Toyota has been part of the cultural fabric of America for over 60 years. With over $23 billion in direct U.S. investments, including 10 manufacturing facilities, over 1,200 Toyota dealerships, and 136,000 people working across the U.S., Toyota has produced 25 million vehicles in the U.S. over the last 30 years.

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Five Things to Know About the Toyota Corolla Hatchback

Five Things to Know About the 2019 Toyota Corolla Hatchback

 For the first time in North America, Toyota’s newest, stylish, and most technologically-advanced small car, the all-new 2019 Corolla Hatchback, makes its debut at the New York International Auto Show. 

Unveiling of the 2019 Corolla Hatchback took place at the 2018 NYIAS.

2019 Toyota Corolla Hatchback made its debut in March at the 2018 New York International Auto Show.

Here are five things to know about Toyota’s newest hatchback:

  1. The Corolla Hatchback comes in two grades: SE or XSESE grade is equipped with single-zone automatic climate control, leather shift knob, and paddle shifters located behind the steering wheel. An electronic parking brake, three-door SmartKey system, automatic up/down windows, and two front USB outlets are standard as well. XSE grade builds on SE’s amenity palette by including dual-zone climate control, combination leather (leather with mélange-like fabric) seating, heated front seats, 18-in alloy wheels, LED fog lights, chrome front grille surround, and eight-way power driver’s seat. XSE’s instrument panel and doors receive unique stitching, and behind the multifunction steering wheel, a 7-inch TFT Multi-Information Display (MID) shows vehicle information, turn-by-turn navigation, and various vehicle settings (including those pertaining to Lane Departure Alert, Lane Tracing Assist, Pre-Collision System with Pedestrian Detection and Blind Spot Monitor).
     
  2. The Corolla Hatchback’s seamless unification of comfort and sporty controllability begins with the Toyota New Global Architecture C (TNGA) platform. An all-new TNGA-based powertrain is the heart of Corolla Hatchback’s Fun-To-Drive identity. Its 2.0-liter Dynamic-Force direct-injection inline four-cylinder engine (M20A-FKS) adopts the latest in Toyota technology and structural efficacies for gains in power, fuel efficiency, and cleaner emissions. Continue reading

2019 RAV4 Coming Soon

Fifth Generation Toyota RAV4 to Debut at 2018 New York International Auto Show

The all-new, fifth-generation 2019 Toyota RAV4 will make its world debut on Wednesday, March 28, at 8:10 a.m. CST during the 2018 New York International Auto Show. Toyota will livestream the event and we’ll share that footage with you!

Take a look at the RAV4 through the years in the gallery after the jump. Continue reading

The NEW Supra Has Arrived

Toyota Unveils the GR Supra Racing Concept at the Geneva Motor Show

The “will they?” “won’t they” cloud of uncertainty surrounding the production of a new Supra has officially lifted today.

On March 6, 2018, at the Geneva Motor Show, Toyota unveiled the GR Supra Racing Concept. Despite a 16 year gap since the production of a new Supra, the speedster has attracted a new generation of followers thanks to the popular video game Gran Turismo® and the movie franchise The Fast and the Furious.

Created by TOYOTA GAZOO Racing (the international umbrella organization for Toyota’s global sporting program), the GR Supra Racing Concept is a compact, two-door car, with front-engine/rear-wheel drive configuration. The large “90” race number on its doors is a historical reference to Supra’s codename and a big visual clue to the fact that this concept heralds Supra’s return in a fifth generation. (Photos on the next page!)

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Toyota Unveils the e-Palette

Toyota unveils the e-Palette concept car at the 2018 Consumer Electronics Show in Las Vegas, NV.

January 9, 2018

Toyota unveils the e-Palette to an excited crowd at this year’s International Consumer Electronics Show.

The future of ridesharing is uncertain as the once untouchable king of the game, Uber, continues its public mea culpa tour. As Uber addresses its many woes, automakers look to fill the void. Enter Toyota’s e-Palette concept vehicle.

Toyota took to the main stage at 2018’s Consumer Electronics Show, CES, and unveiled a modern concept that “harnesses the benefits of artificial intelligence and predictive analytics, connected network, and electric vehicle technologies to get people where they want to go safely, conveniently and in an environmentally friendly way,” said Toyota’s senior vice president and chief information officer Zack Hicks. While the e-Palette remains in the “concept car” stage of planning, this is a clear indication of the future Toyota wishes to build for the consumer.

The LA Times Reviews the Toyota C-HR

Charles Fleming of the LA Times reviews  C-HR.

Charles Fleming of the LA Times reviews the 2018 Toyota C-HR.

Charles Fleming of the LA Times calls the 2018 Toyota C-HR “A lot of car for the money…a smart choice.”

The 2018 Toyota C-HR isn’t just any crossover in the Toyota family–it is one that drums up excitement by both consumers and automotive enthusiasts. In his review of the 2018 Toyota C-HR, Charles Fleming of the LA Times introduces Toyota’s crossover vehicle as a “welcome addition” to fan favorites like the Corolla, Camry, and RAV4–high praise from the esteemed automotive journalist who recently had the opportunity to test the $3 Million Bugatti Chiron.

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Toyota’s Flip Book in The Fader

The fall issue of The Fader featured a tiny surprise flip book animation courtesy of the Toyota C-HR.

Toyota C-Hr GIF - Find & Share on GIPHY

If you were flipping through the recent issue The Fader, you may have missed the C-HR circling the bottom right of the magazine’s glossy pages. Toyota’s creative team wanted to do something inventive & fun for the C-HR and saw the possibility for a flip book at Fader as the best way to recognize that atmosphere. The animation culminates in a full page ad featuring the Toyota C-HR.

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5 Reasons to Love the 2017 Toyota Highlander

The 2017 Toyota Highlander is one of my favorites in Toyota’s current lineup. So what makes it so special? Check out my guide below.

Five Reasons to Check Out the 2017 Toyota Highlander

  1. USB Ports for Everyone: if you’re anything like me (and I hope you’re not as bad as I am) but I’m attached to my phone 24/7 and as a result, my battery is drained by noon. The 2017 Highlander is an electronic-addict’s dream because it boasts five USB ports, three up front and two in the rear passenger area. Now your child’s iPad can stay charged in the back seat while they’re watching Kayou and you can continue charging your phone in the front. (Plus another three devices left to charge with the remaining USB ports.)
  2. Panoramic Moonroof: some nights are meant for quiet drives and watching the stars. You can catch a more complete show thanks to the Highlander’s moonroof stretching all the way into the back seat.
  3. Bird’s Eye Camera: You no longer have to ask your passenger to hop out of your car and direct you into a parking spot like you’re piloting a 737 into Gate C4. The new Highlander is equipped with technology called Perimeter Scan which utilizes four cameras to deliver a live, unobstructed, 360-degree view of the Highlander’s surroundings. 
  4. Three Zone Automatic Climate Control: remember road trips with the family when you were a kid? For us, this included two fights, one over which movie to watch *It was a toss up between Father of the Bride and Beethoven in our car* and the other fight over how hot or cold we wanted the temperature inside the car to be. Thankfully, the new Highlander solves the latter fight with its three zone automatic climate control feature. The driver, driver’s side passenger, and the second and third rows can enjoy their own climate zones without the hassle of fighting with the driver that it’s “too hot back here”. 
  5. New Engine with Giddyup: sometimes you want an SUV that packs more of a punch underneath the hood. Toyota heard your cries for something more and has delivered with a newly issued 3.5-liter V6 engine mated to an eight-speed automatic transmission. This engine is both more powerful and fuel-efficient that the previous generation’s Highlander. 

To learn more about the Highlander and to schedule your test drive, click here.

Explore every possibility in the 2017 Highlander.